While in St. Louis, Missouri, I had the opportunity to visit the headquarters of Budweiser and their beer-making plant. I noticed a display board in the reception area that described the various steps involved in their beer-making process. It sounds easy but requires the highest degree of accuracy and precision in timing, temperature and quantity and the optimum conditions for producing the right quality of beer.
On a serious note, my visit to the brewery was awaited with excitement as I had never visited a brewery before, and I am a teetotaller. Budweiser (Anheuser Busch) manufactures one of the top-selling beers of the country and is known for its aggressive and humorous marketing all over the world. A few of the advertising slogans, used by the owners, are`The Real Men of Genius' and `The Beer of Kings', which was later changed to `The King of Beers'.
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