12 July 2011

7- Steps to Make Your Own Beer

While in St. Louis, Missouri, I had the opportunity to visit the headquarters of Budweiser and their beer-making plant. I noticed a display board in the reception area that described the various steps involved in their beer-making process. It sounds easy but requires the highest degree of accuracy and precision in timing, temperature and quantity and the optimum conditions for producing the right quality of beer.
I share here  the 7-steps recipe of beer making. :)  Do you want to give it a try? If yes, then follow the step-by-step process as shown in the pics ---



On a serious note, my visit to the brewery was awaited with excitement as I had never visited a brewery before, and I am a teetotaller. Budweiser (Anheuser Busch) manufactures one of the top-selling beers of the country and is known for its aggressive and humorous marketing all over the world. A few of the advertising slogans, used by the owners, are`The Real Men of Genius' and `The Beer of Kings', which was later changed  to `The King of Beers'.
Since the plant is very old, the buildings, which have undergone renovations post the repeal of prohibition, are beautiful and have an aristocratic touch. The, well-bred horses, the entire process from brewing to packaging and even the delivery trucks, all make the colossal plant a place worth visiting. And, to top it all, there’s a  beer- drinking session complete with snacks, on the house, at the end of the tour--a very welcome conclusion to an almost 2 hour excursion. You are invited to tour this place through this photo album--




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